‘Biggest advancement in seed technology since F1 hybrids’
‘The most exciting development for home gardeners since the introduction of F1 hybrid seeds’ is quite a claim, but Mr Fothergill’s has said it.
In a first for home gardeners, the company is bringing revolutionary Swedish seed priming technology to 20 popular vegetable varieties in the new Optigrow range for the 2018 sowing season.
Priming, previously only available to commercial farmers and growers is now available with this new, all natural, vitalising process.
Optigrow seeds promise superfast germination and produce vigorous seedlings able to out-grow competing weeds. Extensive trialling under garden conditions has consistently produced more uniform crops, better harvests, and quality vegetables.
There is also evidence that germination becomes possible under a wider range of conditions, allowing gardeners to sow Optigrow seeds in colder, warmer and drier conditions than the ideal.
In comparison trials, nearly 80 per cent of Optigrow-treated Carrot Amsterdam seed germinated within 50 hours from sowing, compared to 90 hours for the same percentage of standard seed.
Unlike chemical seed coatings, Optigrow uses just water and air to get the seed biologically ready for germination, breaking dormancy before use. It is then quickly dried back to a storable state for packing, like any other seed. The treatment means seeds wake up and get under way within hours of hitting the soil.
Mr Fothergill’s retail marketing manager, Ian Cross, said: “All Mr Fothergill’s seeds are quality tested to ensure high germination rates, but we are always looking to make our best sellers even better.
“The world exclusive launch of the Optigrow range marks a real step change in the seed market and is certainly the most exciting development since the introduction of F1 hybrids.
“These super-charged seeds will take the worry out of vegetable sowings and bring benefits right through to harvest.”
The Optigrow range will be available from garden centres from January and online at www.mr-fothergills.co.uk.